GOLDEN RATIO

A lot of Companies suffer despite creating highly engaging Products, 

as they fail to properly Monetize their Customer Base

OR

They apply a Monetization Model that their Unique Source of Revenue is deriving from direct charges to the user. 

​

In the first case the issue lies to the lack of a clear definition of the

Key Revenue Drivers (KRD) and  the failure to convert User Engagement to Revenue.

In reality they aim too much in the Popularity of their product and

sacrifice Profitability by offering  Free Meals.

​

On the contrary introducing too many and too early Monetary Costs to the users it can act disruptively, specially for Innovative Products. 

It is like asking for the payment before you even show the menu,

killing the hope for a Free Meal.

​

For this reason it is significant to manage your Monetization Model

and how this blends-in with the Customer Journey

and build Alternative Streams of Revenue.

​

On this we can help you to identify the capacity to employ:

​Aspects of the Freemium Business Model

Monetize your Data and build a Competitive Advantage

Inverse Engineering Practices to Build features boosting Profitability

​

​

​