Innovation Optimization Differentiation
System Thinking
Strategy is not about long term plan.
It is about Consistency and Continuity
"Systems thinking is a discipline for seeing wholes.
It is a framework for seeing interrelationships rather than things, for seeing ‘patterns of change’ rather than static ‘snapshots’."
Peter Senge, Writter of "The 5th Discipline"
Strategy is about Building Continuity for your Business and Consistency across all of its Functionalities.
Employing a System Thinking and employing a Data Driven Approach, you can convert frictions into Synergies across your Business.
In a booming market, most of the times, developing a differentiation strategy is of secondary importance, as the main objective for maximizing profitability is maximizing your supply.
Still in Markets that Demand fails to significantly exceed demand (mature, saturated or shrinking Markets) it is of vital significance to have a solid differentiation strategy that will enhance your capacity to claim and, most importantly, retain a bigger Market Share aginst competition.
Differentiation Strategy is not limited to the nature of your product or services but also how they are communicated in an appealing, yet consistent way to the experience a user will have once on-boarded.
This is even more important in Innovation, as innovation faces the hardest competition which is habit.
We are creatures of habit and the only thing harder than replacing a habit is to develop a new one.