Innovation Optimization Differentiation
System Thinking
Strategy is not about long term plan.
It is about Consistency and Continuity
"Systems thinking is a discipline for seeing wholes.
It is a framework for seeing interrelationships rather than things, for seeing ‘patterns of change’ rather than static ‘snapshots’."
Peter Senge, Writter of "The 5th Discipline"
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Strategy is about Building Continuity for your Business and Consistency across all of its Functionalities.
Employing a System Thinking and employing a Data Driven Approach, you can convert frictions into Synergies across your Business.​
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In a booming market, most of the times, developing a differentiation strategy is of secondary importance, as the main objective for maximizing profitability is maximizing your supply.
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Still in Markets that Demand fails to significantly exceed demand (mature, saturated or shrinking Markets) it is of vital significance to have a solid differentiation strategy that will enhance your capacity to claim and, most importantly, retain a bigger Market Share aginst competition.
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Differentiation Strategy is not limited to the nature of your product or services but also how they are communicated in an appealing, yet consistent way to the experience a user will have once on-boarded.
This is even more important in Innovation, as innovation faces the hardest competition which is habit.
We are creatures of habit and the only thing harder than replacing a habit is to develop a new one.
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